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Santa Paula Chamber of Commerce

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We invite you to join the Santa Paula Chamber of Commerce. Santa Paula Chamber members are visible, credible and well informed. Our members enjoy many networking and advertising opportunities. Tell us more about your company so that we can find the best way to personalize what we can do to help you grow your business.

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By John Marquez June 29, 2025
Harnessing the Power of Goal Setting
By John Marquez June 29, 2025
How to Stop Overthinking and Start Moving Your Business Forward
By John Marquez June 29, 2025
Mastering the Art of Negotiating a Business Deal for Success
By John Marquez September 19, 2024
The Importance of Continuous Learning for Personal Growth
By John Marquez December 8, 2023
Harnessing the Fear of Missing Out During Small Business Season Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being charged more later. Rarely was I ready to purchase but I did so because I didn’t want to miss the deal. FOMO is a powerful sales motivator, and the holiday season is one of the best times to leverage that tactic for extraordinary revenue. Here are some tips on how you can do just that. How to Get More Sales Through Fear of Missing Out Try these five effective tactics to drive more sales: 1. Limited-Time Offers: Create a sense of urgency by offering limited-time discounts or exclusive deals. Ideas include: ● Flash sales: Offer deep discounts for a short period of time, like 24 hours or until supplies last. Post them on social media or share them to just your email list. Make sure people know only your special subscribers or those who sign up for texts or follow you will know of these incredible savings opportunities. ● Early bird specials: Reward customers who purchase early (or on a specific day) with a discount or bonus gift. ● Pre-order promotions: Offer exclusive benefits to customers who pre-order your holiday products or give them the opportunity for exclusive first looks. 2. Limited Inventory: Anyone who remembers the 1983 Cabbage Patch craze will remember these shenanigans and how a limited inventory can inflate prices and drive interest. (They were not cute dolls, but every girl born in the 70s was convinced she needed one.) Highlight the limited availability of your products to create a sense of scarcity. Consider these tactics: ● Product countdowns: Display the number of items remaining in stock on your website and social media. When they’re gone, they’re gone. ● Limited edition products: Create special edition products or bundles that are only available for a limited time. ● Sold-out notifications: Let customers know when a product is sold out and encourage them to sign up for a back-in-stock notification. 3. Social Proof: Nothing powers social media channels quite like seeing other people in your stream enjoying what you want. It’s likely half the people who went to Europe this summer and fall did so only after seeing on Instagram and Facebook how many of their friends and family were enjoying that continent. “Listen” on the internet for mentions of you and your products/services and show potential customers that others are already enjoying your products and deals. “Everybody is doing it” is not only a reason to do something in high school but also a solid marketing strategy. Never has it been easier to convince others of this. ● Customer testimonials: Share positive feedback from satisfied customers on your website and social media. ● Social media buzz: Encourage customers to share their photos and experiences with your products using a branded hashtag. ● Live sales notifications: Show real-time updates of how many people are purchasing your products. This is also a solid way to entice people to buy online. Go to Goldbelly.com to see it in action. 4. Countdown Timers: Add a sense of urgency and excitement (aka “Get it in your cart NOW!) by displaying countdown timers on your website and social media. These timers can count down to: ● The end of a sale ● The launch of a new product ● The deadline for free shipping (that’s the question that will be on everyone’s minds in a few days) 5. Exclusive Email Offers: Build anticipation and encourage repeat purchases by offering exclusive deals and sneak peeks to your email subscribers. They’ll love: ● Early access to sales: Give your email subscribers a chance to shop your holiday deals before anyone else. ● Free gifts or discounts: Offer a gift or bonus item with purchase to incentivize email sign-ups. ● Behind-the-scenes content: Share exclusive content, like holiday gift guides or product sneak peeks, or unboxings with your email list. Remember, when using FOMO marketing, it's important to be genuine and transparent. Don't create false scarcity or pressure customers into buying something they don't need. You want to drive sales but not at the risk of the customer relationship. Instead, focus on creating a positive and exciting experience that encourages them to engage with your brand and become loyal customers. Wait. Don’t go yet. I don’t want you to miss these important final tips! (See what I did there?) Here are three bonus tips for using FOMO marketing during the holidays: ● Use strong visuals and language to create a sense of excitement. Use a friendly, casual tone like you’re talking to your good friend. ● Promote your FOMO campaigns across multiple channels, including your website, social media, and email marketing. Think of it as a total strategy, not a quick post. ● Track your results and adjust your tactics as needed. By leveraging FOMO effectively, you can drive more traffic, boost sales, and make this holiday season your most successful yet while building excitement among your audience.
By Fast Company February 17, 2022
A true leader actively does these 3 things every day
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  • Member Benefits

    Members benefit directly through business connections, opportunities to market to other businesses and residents, and by keeping up with important community and business information.

    • Website Advertising
    • Website Business Directory
    • Enhanced member listings on Website
    • New Business Introductions (Ribbon Cuttings)
    • Telephone Referrals to Member Businesses
    • Business After Hours (Mixers)
    • Grand Opening Event
    • Business Card and brochure Display at Depot
    • Chamber E-mail blasts
    • Promotion on Social Media
    • Cooperative Advertising Opportunities
    • New Member Reconition at Chamber Events
    • Member Mailing Lists and New Member Lists
  • Member Testimonials

    “It was so good to chat last week. I want to say again how amazed I am at the Santa Paula Chamber. I remember when the chamber was little more than a social club that would periodically rise to the level of advocate and then plunge back into that ‘social club’ mode when things got difficult.

    That is not this chamber today!!! The State of the City was a demonstration of the breadth and depth of the current reach of the chamber. The fact that the multicultural face of the City is represented in the awards, the membership and the look of the downtown is a testament to the hard work that is done day in and day out. The web presence, the coordination engagement and the work of making Santa Paula, all of Santa Paula, part of this organization and how it engages the larger community, county, region, state, United States and World speaks loudly, proudly and makes me, as a close neighbor, the great nephew of a long past council member/mayor and someone who enjoys the museums and amenities of the community frequently welcome the resurgence of the Chamber.


    I look forward to all the events in which I find time to participate and like the warm welcome that comes from members.”


    – Bill Bartels, GreenSource Inc.

  • Santa Paula Community Development

    Members enjoy a better community to live in and a better place to do business. They participate in Chamber programs that promote Chamber development and leadership.


    • Chairman’s Circle premium benefits
    • Information Source for Residents and Visitors
    • Community Calendar on-line
    • Annual Recognition Awards Dinner and State of the City address from the current Mayor
    • Economic and Community Development
    • Business Assistance
    • Events
    • Chamber Mixers
    • Grand Openings
    • Advocacy
    • Partnerships with various local organizations
    • Census Outreach
    • Marketing
    • Arts Consortium

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